Winner of the 2000 Award
"Best Business-to-Consumer E-commerce Site"
Australian Interactive Media Industry Association
Austen Shirts required an eBusiness solution for the online sale of finely-crafted business shirts. Planning workshops with our clients established the following requirements for the website:
- creation of a feeling of quality;
- promotion of a rapid understanding of the products and the purchasing process;
- a clear navigation system that lets the user focus on the product; and
- clean layout and smart graphical content.
As well as developing the site, establishing the payment facility and selecting a reliable hosting environment (see Technical Services), Speedwell was also involved in the hands-on creative direction of all photography (see Creative Services).