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Austen Shirts

Winner of the 2000 Award

"Best Business-to-Consumer E-commerce Site"

Australian Interactive Media Industry Association

Austen Shirts required an eBusiness solution for the online sale of finely-crafted business shirts. Planning workshops with our clients established the following requirements for the website:

• creation of a feeling of quality;
• promotion of a rapid understanding of the products and the purchasing process;
• a clear navigation system that lets the user focus on the product; and
• clean layout and smart graphical content.

As well as developing the site, establishing the payment facility and selecting a reliable hosting environment (see Technical Services), Speedwell was also involved in the hands-on creative direction of all photography (see Creative Services).

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