Every September Brisbane’s arts scene comes alive with three weeks of mind-blowing Brisbane Festival entertainment. Presenting outstanding art experiences across music, theatre, dance, circus and comedy, the festival culminates in a city-wide celebration attracting crowds of half a million people for Sunsuper Riverfire.
In the lead up to Brisbane Festival’s 2015 ticket launch Speedwell re-developed the website on Umbraco providing an initial set of simple-to-populate templates. Umbraco was specifically chosen in order to meet the client’s need for autonomy in content creation, tighter budget control and a quick-to-market solution, achieved with an off-the-shelf Content Management System.
With a focus on efficiency and ease of management, the site integrates with two external platforms for production management and ticketing to remove the need for double entry of content across platforms. In addition the site has been architected to support Umbraco Courier for greater automation of deployments.
Specifically looking to increase social engagement in festival conversation, the site integrates with Stackla social media aggregator to live-feed social content from Instagram, Facebook and Twitter and is responsive for an optimised mobile experience.
Being an experience-led and highly visual event the site features prominent image and video banners for in-site engagement, enables bookmarking of events for a multi-tix discount purchase to drive conversion and provides a wider range of content for each event including image galleries, media reviews and recommendations of similar events.
Check out Brisbane Festival 2015 and prepare to have your mind blown!