CQUniversity ran "This Is My Journey" video upload contest to target school leavers and Gen Z aged 18-25. The aim was to build awareness of the brand, study options and available programs.
Playing on their key marketing message “A degree is a journey, not a destination”, entrants were asked to upload a 60-120 second video explaining/showing where are you now and where you what to be.
Speedwell were engaged to design and build the microsite and Facebook application along with supporting campaign assets. Speedwell worked with a third party who specialised in video content platforms. The solution allowed the client to have full control over the campaign sites with access to all comments, uploaded video entries with youtube intergration. It also allowed for guests to vote, comment and share their favourite videos, along with entrants having access to edit their profile and review their entry stats.