Domino's Chefs Inspiration Website
Chef's Inspirations were an elite new pizza range recently added to Domino's menus. Speedwell's brief was to launch a strong promotional online ordering experience specifically tailored for the new range. Along with updating Domino's seven online ordering platforms, the microsite was to highlight the quality of each pizza in a unique experience available on mobile or desktop.
The solution was building a responsive website designed for any browser: desktop, tablet or mobile. Close up product shots with interactive rollovers were used to focalise the premium quality of the pizza's toppings. Customers were taken on a journey through integration of Google maps to highlight the unique origin of each special topping.