Domino's Social Pizza
Creating the first Social Pizza through a Facebook Application is another example of how Domino's continue to be the forefront of digital leaders within their industry.
Spanning across seven days, Domino's Australia Facebook Fans voted to determine their favourite crust, sauce and ingredients. Facebook fans could revisit the application each day to cast and share their votes with friends. The most popular ingredients were added to the pizza to create the winning recipe which can now be found on Domino's Australia Menus.
The seamless application was well received by the media which was reflected in the high fan engagement and repeat votes throughout the week. Domino's was so happy with the outcome that they engaged Speedwell to build the application for Domino's Netherlands.