Ekka iPhone App
In 2011 The RNA Showgrounds engaged Speedwell to design and develop an iPhone app targeted at enriching the Ekka experience for the many tens of thousands of daily visitors. Speedwell’s solution allows dynamic content delivery by The RNA and lets users navigate the show, its events, times, showbags and special offers to help the show goer discover all the highlights of this diverse event.
The application outstripped the RNA’s wildest expectations by more than tripling the target volume of downloads. Across 2012 and 2013 the application has undergone a number of significant interface enhancements and a campaign re-skin to again reach higher than anticipated downloads and usage in the Ekka target market.