Find Your Shine Website
Find Your Shine was conceived as an innovative solution specifically developed to dramatically alter the experience of visitors to the Queensland Holidays website. The Queensland Holidays site has more than 7000 pages and many levels of navigation. The challenge presented to Speedwell and our partners at Clemenger BBDO was to find a visual engaging navigation tool that would provide outstanding user experience to the audience. This needed to be achieved while allowing users to explore the site again and again and to surprise them within the diversity of options available within Queensland and the Queensland Holidays site.
The outcome is a Flash based system that allows users to gravitate towards images that attract them through a simple enriching visual UI to arrive very quickly at targetted TQ content deep within the site. The tool can be used again and again to deliver new content to the user providing the impression that holidaying in Queensland is truly limitless.