This is Qld App
Speedwell have been consulting with our clients at Tourism and Events Queensland for a number of years to assist in enriching the experiences of visitors to the state and Queensland based holiday makers. As mobile technology evolved and enriched the connected experiences of the public we were presented with a greater array of possible solutions. Speedwell and Tourism and Events Queensland sought to collaboratively define a solution to augment a holiday maker’s trip and provide enriching contextual information about their surrounds.
Speedwell identified a strategy of the forthcoming iBeacon enabled mobile ecosystem and approached Tourism and Events Queensland with the concept of a suite of mobile application features based on geographic context. Using iBeacons to identify and message users from specific key locations and Geofencing regions and notifying users about their surrounds Tourism and Events Queensland are able to provide relevant communication and calls to action enriching the user’s travelling experience and importantly inspiring a high volume of consumer generated content that broadcasts the real Queensland across the world through social channels.
This application and the associated iBeacon and Geofenced messaging is believed to be the largest single network of iBeacons integrating with Mobile apps in Australia to date.