Wimmers is an iconic Australian owned and operated soft drink brewing company established in 1909 on the Sunshine Coast. Wimmers Originals range consists of 15 premium, quality flavours with the recipes remaining untouched. Parent company, Noosa Beverages, was purchased in 2012 by locals Peter & Toni Lavin, Mark Thompson and Sharon Andersen.
Following the acquisition the new owners of Wimmers were looking to relaunch the brand and grow the profile of the company. As part of this process Wimmers approached Speedwell to give the company’s new start a contemporary website. The challenge ahead was designing a website for a 100 year old company with minimal assets whilst in the midst of a rebirth by undergoing a change in management and strategic direction.
Speedwell created a responsive website giving the brand a fresh look and feel whilst keeping the traditional, classical Australian characteristics engrained in the Wimmers brand.
Since the launch of the website, Wimmers Soft Drink has continued their successful rebirth with a fun cheeky brand, social media presence and significantly increasing their distribution channels. Parent company, Noosa Beverages, has also acquired Cooroy Mountain Spring Water. There are also plans in the pipeline for the design and build of a new state of the art manufacturing facility to be completed in 2014.