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Marketing Services
The
goal of online marketing is to drive quality traffic to your site. Speedwell
offers two important ways of doing this:
- Search engine marketing
- Permission-based email campaigns
Search
Engine Marketing
Over 95% of the world's Internet traffic
is driven through eight major search engines. According to ninemsn.com.au,
81% of Internet users find products or services through Search Engines.
Speedwell offers the following services to maximise your site's exposure
to this traffic.
Keyword
Analysis
The words contained in your website
(and in the metadata behind it) are important when determining your ranking
on the Search Engines. As not all words are equally effective, a Keyword
Analysis helps you to incorporate the best keywords into your content.
Other important aspects of your site's development involving keywords
are titles and alt-tags.
Search
Engine Optimisation
Once we identify the right words,
what is the best way to use them within your website? As search engines
get choosier, search engine optimisation is one of the most cost-effective
forms of raising your website's visibility on the Internet. When
optimising your web site, we will look at a number of factors including:
Link Popularity, Keyword Density, and Key Competitor Rank.
Search
Engine Submission Services
Once your site has been built,
it needs to be listed with each of the major Search Engines so it may
be indexed. An initial launch with each major search engine should
be followed by regular re-submission to maintain your ranking.
Speedwell
can undertake these submissions on your behalf, or give your organisation
instructions on how to do these itself.
We optimise site code across
your site to accommodate changes in search engine ranking algorithms on
the major search engines. In general we focus our attention on those search
engines that account for more than 96.71% of all web search queries:
Paid
Search Engine Rankings
These days, most search engines
accept money to give your website preferential search results. In fact,
they now receive more revenue from this income stream than the banner
advertising that was so popular a few years ago.
Speedwell
can advise you on the most suitable search engine strategy to meet your
needs.
Managed
Email Marketing
Sending permission-based email to your
customers and prospects is a cost-effective method of communication.
Building
and Managing Your List
From a web browser application,
you can manage the high-speed delivery of information via an email template
designed to suite the needs of your organisation.
Your website
can contain a feature that allows people to add themselves to your list
and select what information they are willing to receive. The back-end
of the system allows you to enter a secure area to view, edit and add
to your list. This feature can be integrated with your Intranet or CRM
database.
Sending
Effective Email Content
Once your list is in place, you
will want to easily create and send content to the list whenever you want.
At the simplest level, you can use straight text. But if you want to add
pictures, movement and sound, and if you want the ability to change the
content yourself, a template-driven solution is easiest.
Speedwell
will work with you to create the template, and show you how to change
the content and send it to the list for instant and effective communication.
Email
to SMS Gateway
Speedwell can also offer a highly
flexible, cost effective gateway to route SMS messages to any number of
mobile phones, no matter which major Australian carrier provides the phone
network access.
Statistical
Analysis
Speedwell can help you analyse the web
statistics provided by your site’s host and provide meaningful feedback
about the most and least popular parts of your site. As a result of site
architecture, design or textual information, your target audience might
be missing the important parts of your site. We can interpret relevant
statistical information, review your site and recommend improvements.
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